From Therapist to Copywriter: Crafting Heart-Centered Copy with Arianna Smith
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Honest Conversations on Therapy, Mental Health, Healing and Self-Growth.
From Therapist to Copywriter: Crafting Heart-Centered Copy with Arianna Smith
In this episode of the Heart-Centered Therapist podcast, host Sindee Gozansky interviews Arianna Smith, LPC, a licensed therapist and strategic copywriter. We discuss the parallel process of therapy and copywriting, emphasizing the importance of heart-centered messaging and client-centric copy.
Arianna is a practicing trauma therapist, and she helps therapists grow their private practices through her copywriting business.
We discuss the significance of authentic messaging, exploring the intersection of clinical insight and creative strategy. Arianna provides valuable tips on overcoming perfectionism in writing, understanding buyer archetypes, addressing client objections, and maintaining inclusivity in copy.
This episode will teach you how to craft heart-centered messaging that truly resonates for your clients. Perfect for therapists looking to scale their practice from an aligned and authentic place!
00:00 Welcome to the Heart Centered Therapist Podcast
00:10 Meet Arianna Smith: Therapist and Copywriter
01:25 The Journey from Therapist to Copywriter
02:51 Balancing Clinical Work and Creative Copywriting
04:25 The Importance of Heart-Centered Copy
08:40 Understanding Your Audience and Crafting Your Message
15:47 Addressing Client Objections in Your Copy
19:22 Stages of Change and Client Awareness in Copywriting
24:13 Overcoming Perfectionism in Writing
27:05 Practical Tips for Therapists
27:43 Client-Centric Copywriting
28:52 Engaging the Senses in Copy
30:18 Understanding Buyer Archetypes
35:09 Marketing Strategies for Therapists
36:18 Heart-Centered Messaging
40:04 Inclusivity in Copywriting
44:27 AI in Copywriting
48:43 Conclusion and Resources
Connect with Arianna:
www.instagram.com/writewitharianna
www.linkedin.com/in/arianna-j-smith
https://www.ariannasmith.com/archetypes
www.ariannasmith.com/newsletter
Check out Berries:
https://heyberries.com/heart-centered
Use Discount Code: Sindee50 for $50 off your first month
Connect with Sindee:
Visit my website: https://heartcenteredtherapistpodcast.com/
Join the Heart-Centered Therapist Community FB group: https://www.facebook.com/groups/478651669638167
Instagram: https://www.instagram.com/heartcenteredtherapist/
Shop Mental Health Threads: https://mentalhealththreads.etsy.com
Interested in realigning your own practice to be more heart-centered? Join Sindee on her podcast by signing up for a Therapist Alignment Session.
This brief, 15-30-minute conversation is a unique opportunity to re-align with your heart-centered approach, both in your client interactions and in the development of your practice.
Whether you’re at the beginning of your career or an experienced therapist, these sessions are designed to help you gain clarity on specific issues you’re facing.
Sign up for your Therapist Alignment Session here:
https://calendly.com/heartcenteredtherapistpodcast/therapist-alignment-session
Want to be a guest on the podcast?
Email Sindee: hello@hctpodcast.com
For more information on the Couples Therapy Mentorship Group, email me at hello@hctpodcast.com
Want to be a guest on the podcast?
Email Sindee: hello@hctpodcast.com
For more information on the Couples Therapy Mentorship Group, email me at hello@hctpodcast.com.
